“Yesterday Morning I took a trip down to SafeHouse in the middle of the ever so cozy Downtown Santa Ana. I met up with our friend and the owner of the store and he gave me a quick little tour of the place. This vibrant store is the home to many different types of street wear brands. As of a week or so ago, our product will now be sold in this location. We are so excited to be apart of this store and its opportunities. Go check out our stuff along with all the other product. If you are ever in Downtown Santa Ana, go visit SafeHouse. It’s on the corner of 4th and Bush. You can’t miss it.
If you guys don’t know (But I’m sure most of you do…) Cj and I have been good friends since we were kids and I’ve always supported his music since day 1… even before the rap career hahaha. I’ve always pushed this ninja to be his best and I’m always blown away every time he drops a mix tape. I’m extremely proud of this dude and his team and can’t wait for him to explode even more! In his first episode ever he breaks down tracks on his mix tape and how he got creative with it…… My favorite track on Nostalgia is this song called “The Trillos.” It is about this “letter” he writes to his dad and mom explaining the struggles he has been through in his relationship with his dad about his mom passing. I remember when I first heard this song at his managers apartment I was crying straight up… like a bitch LOL but thats how you know shit is real. And I support real…. I think most of you guys know that. If you haven’t listened to the mixtape check it out here and take a listen to this episode. You can cop his SHIRT also HERE haha
Thank you CJ and the Trillo team for always supporting us!
BEINHABITED reveals its new FYB Capsule, giving a twist on “streetwear” and hoping we all have a realization to stupidity.
This capsule was created to wake people up.
In this industry it is so easy for people to be blinded by what “looks good” or what “looks cool” rather then what it represents.
And that is why they chose to use cliche items like a Ferrari and a ski mask in their look book.
Everyone is creating brands right now and some have no idea what it means to pay dues. That is why this industry has become so watered down. People are in it for the fame or quick cash, having no care in the world about the quality or image they’re portraying.
And it doesn’t only consist in fashion. Music, Art, Politics, etc, are all a part of it. And reality is, people don’t realize how it’s effecting our generation.
People who have so much talent are being defeated by people who don’t even compare to them, but because they have the drive for it, they are able to succeed.
The talented people should be the ones coming up, but instead they’re lowering the standards for everyone.
That is why BEINHABITED uses the term “INGANG”. The word means Entrance in German. BEINHABITED wants to encourage people to enter into this movement.
The BEINHABITED FYB Capsule is available now online click HERE
Support your local streetwear brands, but have standards.